Sponsorship and Sales Manager, Bowman Gray Stadium

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
We are a company unlike any other.
We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper.
We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.
It won’t take you long to find out that you are on the right track here at NASCAR! Job Description Job Title: Sponsorship and Sales Manager, Bowman Gray Stadium Department: Winston Salem Speedway FLSA Status: Non-Exempt Prepared Date: 3/25/2024 Reviewed Date: 3/25/2024 SUMMARY The Sponsorship and Sales Manager is responsible for developing and executing strategies to secure sponsorships, partnerships, and sales opportunities that drive revenue and support the growth of the racetrack.
This position will leverage their sales acumen, relationship-building skills, and industry knowledge to identify and cultivate potential sponsors, negotiate agreements, and deliver exceptional value to partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
Other duties may be assigned.
Identify and prospect potential sponsors, including corporations, businesses, and brands that align with the racetrack’s target audience and values.
Develop customized sponsorship proposals and presentations to showcase the benefits of partnering with the racetrack.
Cultivate and maintain relationships with current and prospective sponsors, serving as the primary point of contact for all sponsorship inquiries and negotiations.
Build rapport with key stakeholders and decision-makers to understand their marketing objectives and tailor sponsorship packages accordingly.
Negotiate sponsorship agreements, including terms, pricing, benefits, and activation opportunities.
Ensure that contractual obligations are clearly defined and mutually beneficial for both the racetrack and sponsors.
Collaborate with legal counsel as needed to finalize agreements.
Work closely with sponsors to develop activation plans that maximize their visibility and engagement at racetrack events.
Coordinate promotional activities, signage placement, hospitality experiences, and other branding opportunities to deliver value and achieve sponsor objectives.
Develop and implement sales strategies to drive revenue growth across various channels, including ticket sales, corporate hospitality, merchandise, and advertising opportunities.
Identify new revenue streams and innovative sales tactics to maximize revenue potential.
Collaborate with the event management team to integrate sponsor activations seamlessly into racetrack events.
Provide on-site support and coordination to ensure that sponsor commitments are fulfilled, and promotional assets are deployed effectively.
Approximate travel 0%.
SUPERVISORY RESPONSIBILITIES This position has no supervisory responsibilities at this time.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE Bachelor’s degree in business, marketing, sports management, or related field preferred; proven experience in sponsorship sales, business development, or related roles preferably in motorsports or sports entertainment industry; or equivalent combination of education and experience.
LANGUAGE SKILLS Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
COMPUTER SKILLS Proficient skills on Company provided hardware and software.
REASONING ABILITY Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
CERTIFICATES, LICENSES, REGISTRATIONS Valid Driver License OTHER SKILLS Proven track record of success in sponsorship sales, business development, or related roles, preferably within the sports or entertainment industry.
Strong sales and negotiation skills, with the ability to close deals and drive revenue growth.
Excellent communication and presentation skills, with the ability to articulate value propositions effectively to potential sponsors.
Strategic thinker with the ability to identify opportunities, solve problems, and develop innovative solutions.
Detail-oriented and organized, with the ability to manage multiple projects and priorities simultaneously.
Knowledge of the motorsports industry and familiarity with racetrack operations is preferred.
Excellent interpersonal and communication skills, with the ability to build relationships and negotiate effectively with diverse stakeholders.
Creative thinking and innovative problem-solving skills.
Flexibility to work irregular hours, including evenings, weekends, and holidays, in alignment with the race schedule and event calendar.
Dependable and punctual, with a commitment to fulfilling assigned shifts and responsibilities according to the race schedule and event calendar.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear.
The employee occasionally lifts up to 40 pounds.
The employee is occasionally required to stand, walk or sit.
Apply Now! Learn more about this role and our team by applying at https://careers.
nascar.
com/ for consideration.
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered.
NASCAR is an Equal Opportunity Employer (EEO).
We seek to attract and retain the best qualified people available.
All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.